Fred Rogers Productions’ ‘Alma’s Way’ and ‘Donkey Hodie’ Secure Grants
Fred Rogers Productions, the award-winning children’s media organization behind the Emmy-winning PBS KIDS series Daniel Tiger’s Neighborhood, has just received grants from both the Richard King Mellon Foundation and Heinz Family Foundation. The combined funding totals $350,000, awarded to support onscreen programming and community outreach initiatives for the company’s newest hit series, Alma’s Way and Donkey Hodie, which launched in 2021 on PBS KIDS.
The Richard King Mellon grant for $250,000 will be split between the two series, while the $100,000 from the Heinz Family Foundation is designated for Donkey Hodie. Both the Richard King Mellon Foundation and Heinz Family Foundation have a history of supporting local efforts to foster early learning. The Richard King Mellon Foundation’s most recent contribution to Fred Rogers Productions was the lead gift to the “Legacy Lives On Campaign,” of which the Heinz Family Foundation was also a generous supporter.
“The Richard King Mellon Foundation and Heinz Family Foundation are long-time supporters of the organization and our mission to provide quality programming that serves the needs of children and helps to foster a love of learning,” said Paul Siefken, President and CEO, Fred Rogers Productions. “We’re grateful to both foundations for their commitment and support that make our work possible.”
Aimed at viewers ages 4-6, Alma’s Way follows 6-year-old Alma Rivera, a proud, confident Puerto Rican girl who lives in the Bronx with her parents, younger brother, Junior, and Abuelo as well as a diverse group of close-knit and loving friends, family, and community members. Each episode models self-awareness, responsible decision-making, and empathy, while encouraging kids to generate and value their own ideas and questions. Alma’s Way is created by Sonia Manzano, best known to generations of kids and families as “Maria” on Sesame Street. Ellen Doherty, Chief Creative Officer at Fred Rogers Productions, and Manzano are executive producers. Alma’s Way is produced by Fred Rogers Productions in association with Pipeline Studios.
Inspired by the funny, quirky side of children’s television pioneer Fred Rogers, Donkey Hodie is an imaginative puppet series following the adventures of Donkey Hodie, an enthusiastic and charming go-getter who takes on each day with curiosity and resilience, and her pals Purple Panda, Duck Duck, and Bob Dog. Set in the whimsical land of Someplace Else, the social-emotional series is designed to empower children ages 3-5 to dream big and overcome obstacles in their own lives, to work hard and persevere in the face of failure, to be resourceful and discover they can solve problems on their own—and to laugh themselves silly along the way. Donkey Hodie is created by Adam Rudman and David Rudman, co-founders of Spiffy Pictures, and developed by Ellen Doherty. Doherty, Adam Rudman, and David Rudman also executive produce.
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.