‘Looney Tunes: What’s Up Block?’ Blockchain Program Launches This Summer
Warner Bros. Consumer Products has partnered with NFT platform Nifty’s on the launch of an all-new story-driven blockchain program for the Looney Tunes franchise, Looney Tunes: What’s Up Block?. Digital art will be used as a new medium for storytelling, creating new narratives that will be revealed through NFTs.
The program will offer fans access to activities and games as the narratives unfolds with both digital and “in real life” rewards and benefits earned along the way. These will include virtual meet and greets, special access and discounts to Looney Tunes merch, exclusive never-before-been-seen content, and new NFT drops.
As part of the yearlong celebration of Tweety’s 80th anniversary, the world’s beloved canary will be the first Looney Tunes character featured in the new collection, all to have unique expressions, clothing, and accessories. Collectors will have the opportunity to build community and connect with other Looney Tunes fans. Public sale along with early access sale for Nifty’s community members who already hold specific NFTs will begin this summer.
“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” commented Josh Hackbarth, head of NFT Commercial Development for Warner Bros. “From the recent success of Space Jam: A New Legacy to the classic cartoons from the 1940’s and 50’s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling, and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”
“NFTs have limitless potential, and we are just scratching the surface of what is possible,” added Nifty’s CEO and co-founder Jeff Marsilio. “We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way, that also engages users and connects them to a community of other Looney Tunes fans.”
The Tweety avatars will be minted on the Palm Network, which features low gas costs and fast transaction finality. This is the third project launched by Nifty’s and Warner Bros. to create NFTs incorporating mainstream entertainment IP. Late last year, the two partnered to create the “Matrix Avatars” NFT program, which remains one of the largest profile picture projects (PFP) to date. In July of 2021, Nifty’s introduced a collection of limited-edition NFTs featuring characters from the live-action/animated film Space Jam: A New Legacy.