Technavio's Visual effects (VFX) Market Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers 1

Technavio’s Visual effects (VFX) Market Report Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

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Vendor Landscape

The visual effects (VFX) market is fragmented due to the presence of several players and is expected to remain fragmented during the forecast period. Vendors are deploying various organic and inorganic growth and business strategies to compete in the market. The market has significant growth opportunities, and the competition among vendors will intensify with the entry of new vendors, technological innovations, and the launch of advanced products.

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Deluxe Entertainment Services Group Inc.
  • Digital Domain Holdings Ltd.
  • Digital Idea Corp.
  • Eastman Kodak Co.
  • Framestore Ltd.
  • Hydraulx VFX Ltd.
  • Rodeo FX Inc.
  • Sony Corp.
  • Technicolor SA
  • The Walt Disney Co.

View more about the market’s vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

  • Segmentation by Application: 
    • Movies:
      • The movies segment is driven by the rising demand for realistic movie experiences by audiences and the growing popularity of VFX-based films. VFX is a type of digital filmmaking technology that enhances the representation of fictitious locales and transformed personalities. With VR and 3D films, the employment of visual effects in the filmmaking process has led to new entertainment experiences. The Walt Disney, Sony Pictures Entertainment Inc. (Sony Pictures Entertainment), and Warner Bros. Entertainment Inc. (Warner Bros. Entertainment) are some film production studios that produce high-quality VFX-based movies
    • Television
    • Gaming
    • Advertisements

Request a FREE Sample of this report for more highlights into the market segments.

Regional Market Outlook

39% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for visual effects in North America.

Hollywood is the world’s largest film market, with several major film and animation studios based there. In films and documentaries, VFX services can be used in a variety of ways. The demand for visual effects is being driven by rising investments in the creation of high-budget films. The rise of smart televisions that enable 4K content is driving the demand for high-quality entertainment. To highlight classic, action, adventure, and science fiction-based video content, digital video streaming service providers are launching television episodes and films featuring VFX. The expansion of the regional market is likely to be aided by an increase in the consumption of high-quality content and the establishment of film production studios in the region.

Furthermore, countries such as the US, India, Canada, China, and the UK are expected to emerge as prominent markets for the visual effects (VFX) market during the forecast period. 

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Trends, Driving the Visual Effects (VFX)Market

  • Market Driver:
    • The increasing demand for high-quality content
      • The growing popularity of digital video content providers like Amazon Prime Video, Netflix, and Hulu has created a need for all types of rich material and visual effects. VFX-enabled streaming services are also adopting cutting-edge technology such as virtual reality (VR), 360-degree video, and light-field capture. The rise in film production is also encouraging companies to use visual effects in their films and television shows. Film and television studios are attempting to incorporate more animation and VFX-based shots into their productions. Studios are investing in visual effects to create feature-rich, high-quality content and compete with other digital video streaming service providers, which is projected to fuel the worldwide visual effects (VFX) market’s growth.
  • Market Trend:
    • AI in VFX rendering
      • To improve the development of character-based VFX shots, AI is employed in VFX rendering. Camera tracking, motion capture, simulation, rendering, character animation, and image processing are all areas where AI may help. To reduce the usage of human resources, AI is typically employed in the post-production process for VFX rendering. The real-time processing of VFX shots also allows for the automation of VFX models, which eliminates the need for texturing, lighting, and rendering. Actors can perform better since they can see the rendered character on the monitor instead of the photos while using VFX in pre-production. This speeds up the manufacturing process and lowers operating costs. The use of artificial intelligence to create VFX characters lowers post-production costs and increases productivity.

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

Need More? Are You Looking for Information Not Covered in This Report?

  • Want to understand more about the various research methodology?
  • Evaluate a specific segment or region in detail
  • Identify key suppliers, customers, or other market players
  • Analyze market regulations

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Visual Effects (VFX) Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 12.20%

Market growth 2021-2025

$ 5.56 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, MEA, and South America

Performing market contribution

North America at 39%

Key consumer countries

US, India, Canada, China, and the UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Deluxe Entertainment Services Group Inc., Digital Domain Holdings Ltd., Digital Idea Corp., Eastman Kodak Co., Framestore Ltd., Hydraulx VFX Ltd., Rodeo FX Inc., Sony Corp., Technicolor SA, and The Walt Disney Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

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